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Entries in American Mustache Institute (4)


Our Brotherhood is On Our Face

Can't we all just get along? Apparently not... But hey, getting beards, mustaches, and awareness of pogonophobia on the front page of the Wall Street Journal? Not a bad deal for the facial hair community, net net. Needless to say, one should never let a good crisis go to waste.

PROOF of #provingit

Anyway... Cattiness aside (cats have whiskers too, get it?) we do (and forever will) believe in the brotherhood of the facial hair community. We stand by the attempts, the commitments, the righteous and the hysterical... you can choose not to partake, you can choose to grow it out and grow it proud, you can even choose to shave *shudder*... just remember that we are one, what we do is good, we do more together, always. 

Our brotherhood, is on our face.


Lower Taxes, Beards and a Movement for the Ages

By Dr. Aaron Perlut

When the Declaration of Independence was adopted in 1776, Americans understood that we were endowed by our creators with inherent and inalienable rights; among them being life, liberty, and the pursuit of happiness.

We were also afforded a freedom from unfair taxation, and with this in mind, on President’s Day 2012 theAmerican Mustache Institute launched the most important tax-mitigation initiative since the founding fathers created our system of government.

It’s called the “Million Mustache March,” which you can learn more about at It aims to support of the proposed Stimulus to Allow Critical Hair Expense Act – legislation conceived by noted tax policy professor Dr. John Yeutter. If  adopted, it would provide an annual $250 tax refund to people of facial hair for expenditures on mustache grooming supplies in the determination of Adjusted Gross Income.

Here’s how you can support this very important movement:

· Visit where you can add a past presidential mustache to a Facebook photo;

· Or, Join the American Mustache Institute in Washington, D.C., on April 1 for a physical march of one million

Mustached Americans from the U.S. Capitol to the White House.

To show their support of our people, for each person who participates – either on Facebook or in the March – H&R Block will make a contribution to Millions From One, which delivers clean drinking water to those who cannot obtain it themselves. 

Why is this so important?

Facial hair and government have not been easy partners. There have been only nine U.S. presidents with facial hair – none since William Howard Taft. There has not even been a Mustached American major party candidate for President since Thomas E. Dewey in 1948. There are currently just 34 people of facial hair in the U.S. House of Representatives, only North Dakota’s John Hoeven in the U.S. Senate, and 26 states without facial hair representation.

Despite these statistics, America has always relied on people of facial hair to improve good looks, as it’s been proven that having a beard or mustache increases handsomeness by 38 percent. 

But those good looks came at a cost – in the form of American-made facial hair grooming products like beard and mustache trimmers, hair dyes, dynamite and mayonnaise.

Therefore, given the clear link between the growing and maintenance of mustaches and not only good looks but, according to studies, incremental income, it appears clear that mustache maintenance costs qualify for and should be considered as a deductible expense related to the production of income under Internal Revenue Code Section 212.

Hence, the STACHE Act.

So we ask you today – American taxpayers and brothers in facial hair – don’t disregard the interests nor intentions of the founding fathers.

Join us for the most important movement in the history of movements. Help ensure for the fair taxation of our people, and at the same time, help deliver clean drinking water to those who cannot obtain it themselves.


About the Author: Dr. Aaron Perlut is the chairman of the American Mustache Institute and considered one of the three most good looking men in Western civilization.


Award Entry Open: Mustached American of the Year 2010

Bravo to The Atlantic,  who recently ran a feature on Aaron Perlut, chairman of the American Mustache Institute, and one of the leading 'stache experts in the country.

As reported (and Williamsburg & Greenpoint should take note): "This week the AMI announced it is accepting nominations for the third annual "Robert Goulet Memorial Mustached American of the Year" award, to be doled out at the annual 'Stache Bash' in St. Louis, where Perlut resides and works as a public relations and social media consultant, and where the AMI is based."  

Tip: Get your votes in by 10/8 if you want to be considered.  

Key quotes from Aaraon Perlut on his top 20 picks: 

  • "Hulk Hogan, really, while wearing a mustache, brought wrestling into the mainstream, made it much more a part of the American sports entertainment landscape and was looked upon, beyond just his wrestling ability, but as an idol to many young children for his work ethic, and of course his Fu Manchu."
  • "Ron Burgundy reminded us of the greatness of the 1970s and how people we looked up to, to bring us and deliver us the news, were mustached Americans."
  • "We are a very celebrity-driven culture, and Tom Selleck, during the '80s, was one of the few mustache stalwarts who was at the same time considered one of the most handsome men in America."
  • "Since 1970, really since he finished 'Deliverance,' Burt Reynolds has been a leader in American mustache culture and a consistent idol for young mustached Americans. 


Looking good, Tom.  


The Great 'Stache Debate

It is time to meet tax policy professor John Yeutter and familiarize yourself with the St. Louis-based American Mustache InstituteWhy?  Last week, they proposed that mustached Americans get in on the stimulus money.  Prior to the deadline to file income tax returns, the professor and AMI pushed for The STACHE Act, which offers incentives for people of Mustached American heritage in the form of the a $250 deduction for expenditures for mustache grooming supplies in the determination of Adjusted Gross Income (we couldn't even make this up if we tried...). 

AMI is an advocacy organization protecting the rights of, and fighting discrimination against, mustached Americans by promoting the growth, care, and culture of the mustache. The organization stated that the current system of our government "provides a disincentive for the clean-shaven to enjoy the mustached American lifestyle."  They argue that the stimulus money could be used not only for trimming instruments but for wax, combs and mirrors.

If you wish to read the white paper on the study, sign the petition, and download a form to write to your congressman - click HERE.  More information on The STACHE Act:

Mustaches have been making headlines lately - Associated Press dedicated an entire story on the history of John Stossel's 'stache, Huffington Post dedicated an entire slide show to media mustaches, Charlie Sheen lost his mind and faked one for "fun," and Zac Efron grew a 'stache at Coachella.